Middle/Senior Product Manager ID24831

• What you will do

• Develop and implement lead generation strategies across various digital platforms, including social media, search engines, and email marketing;
• Develop and communicate product vision and roadmap with a focus on automated lead gen solutions (APIs);
• Act as the primary liaison between business stakeholders and the development team, ensuring alignment of development efforts with business objectives;
• Oversee a full product lifecycle – from Ideation, Discovery, Validation, and Delivery to Post-Release Analysis;
• Define user stories, acceptance criteria, and feature requirements based on a deep understanding of the business need;
• Mitigate roadblocks to maintain product velocity;
• Proactively audit the implication of the product by the regional brand teams, provide product adoption support;
• Stay accountable for the continued operational integrity of the product;
• Create and maintain internal and external product documentation;
• Collaborate closely and build strong partnerships with Engineering, Analytics & Insights, Product Marketing, and Brand Experience teams;
• Foster efficient communication and cooperation with the company’s external partners (media agencies, media platforms representatives, sampling partners);
• Drive continuous improvement and innovation, leverage industry best practices and emerging technologies to help scale the product.

• Must haves

• 4+ years of experience in product management roles;
• Proven experience in digital marketing and lead generation, preferably within the beauty or wellness industry;
• Strong knowledge of CRM systems and marketing automation tools;
• Proficiency in using social media platforms and search engines for lead generation;
• Excellent analytical skills with the ability to interpret data and make data-driven decisions;
• Successful track record with agile methodologies and iterative development processes;
• A strong understanding of how to set OKRs/KPIs and track towards achieving specific metrics;
• Excellent communication and collaboration skills to work effectively with cross-functional teams;
• Proficient in Jira, Confluence, GitHub, Microsoft 365, Miro;
• Upper-intermediate English level.

• Nice to haves

• Understanding of eCommerce products, platforms, and technologies;
• Experience working with distributed agile teams;
• Experience with lead ads and custom integrations via Webhooks;
• Experience with Facebook Business Manager, TikTok Business Center, Google Ads;
• Familiarity with DataDog and Looker dashboards;
• Agile Certifications.

AgileEngine is one of the Inc. 5000 fastest-growing companies in the US and a top-3 ranked dev shop according to Clutch. We create award-winning custom software solutions that help companies across 15+ industries change the lives of millions.

If you like a challenging environment where you’re working with the best and are encouraged to learn and experiment every day, there’s no better place — guaranteed! 🙂